The only B2B manufacturing course taught by someone still running the business
Your idea.
Local fabrication.
AI-powered launch.
Most courses sell you steps. This one sells you the destination — your own product, your own margin, your first B2B sale — using 18 years of real business evidence to get you there faster than anyone starting from scratch ever could.
View all packages →In 2007 I was 48 years old with no business background, no investors, and no product. I had an idea and a fabricator. Eighteen years later that decision is still paying the bills — and I've never run an ad, hired a salesperson, or paid an agency a single dollar.
I didn't buy someone else's product and resell it. I designed every product myself from scratch before sending designs to a fabricator — which is the reason I've averaged 70% margin for 18 years. When you own the design, nobody can undercut you on price because nobody makes exactly what you make.
I also created every piece of content myself — product photography, image optimisation for web, and all the written copy. I built and managed my own website from day one. I found every customer through direct B2B outreach.
After 18 years of learning what works, what doesn't, and what would have saved me months of trial and error — I'm now teaching all of it. Every tip. Every trick. Every shortcut I wish I'd known on day one.
And I've added something no other business course offers: AI built directly into the process. I use Claude AI in my own business every day — and my students get access to the same AI-powered tools, guided by my 18 years of real-world B2B expertise. From your first product design brief through to a homepage written specifically for your target market, AI accelerates every stage of the journey without replacing the human expertise that makes it work.
CSB doesn't sell you content. It sells you the outcome — your first B2B sale, your own product, your own defensible margin. Every module exists to move you closer to that outcome, not to fill a curriculum. The dead ends are already cut out. The wrong fabricators, the bad margin decisions, the website mistakes — I made all of them so you don't have to. What you're buying is 18 years of real evidence compressed into the fastest possible path from idea to first sale.
Four things most business
courses never teach you
I design every product before sending to a fabricator. No reselling. No catalogue items. Your own design means your own IP — and nobody can compare your price to a competitor's because nobody else makes what you make. This is the foundation of a genuinely defensible business.
A 70% margin isn't an accident — it's the result of owning your design, briefing fabricators correctly, and pricing to reflect the value of what you've built rather than what competitors charge for lesser products. I'll show you the exact margin formula I've used for 18 years.
I shoot my own product photography, optimise every image for web myself, and write all my own copy. No agency, no photographer, no copywriter — ever. Module 4 teaches you the complete workflow: professional content that costs nothing and gives you total control.
Most courses teach you the theory and leave you to figure out the implementation. Not this one. I show you exactly how to use Claude AI at every stage — from writing your fabricator brief and researching your market niche, to building your website content, writing your product descriptions, and launching with an AI-powered homepage reviewed personally by Rob. 18 years of expertise combined with today's most powerful AI tools — so you implement faster, smarter, and with far less trial and error than I had to go through.
We're not selling you a course.
We're selling you the outcome.
Most courses are built around content — modules, videos, frameworks. CSB is built around a single outcome: your first B2B sale. Every lesson exists because it directly moves you closer to that result. The fastest route from idea to income isn't the one with the most steps — it's the one where every dead end has already been cut out by someone who's made every mistake for you.
- ✕Content, modules & frameworks
- ✕Theory on how margins work
- ✕Generic steps to follow
- ✕An instructor's ideas about business
- ✕Knowledge you still have to implement
- ✕A course that ends when you graduate
- ✓The outcome — your first B2B sale
- ✓The exact margin formula proven over 18 years
- ✓The fastest route — dead ends already removed
- ✓An active manufacturer's daily reality
- ✓A working business model you apply as you learn
- ✓Lifetime access + community support from Rob
Every lesson is drawn from an active business — not a case study, not a hypothetical. Rob still uses every process he teaches, in a real business, with real customers, every week.
18 years of trial and error has already removed every dead end. You're not learning what might work — you're following a route that has worked continuously for nearly two decades.
Everything in CSB exists to get you to one place: your first B2B sale with your own product at a margin worth protecting. Not a certificate. Not a framework. A real result.
Built for people
who know industry
You don't need to learn a trade. You already know one. You just need the business model, the design process, and the margin strategy to go with it.
HVAC, maintenance, manufacturing, engineering — you understand industrial products better than any designer. That knowledge is your product brief.
Over 40 and wondering if it's too late? I started at 48. Your age and experience are advantages in B2B industrial — buyers trust someone who's lived it.
Facilities managers, warehouse supervisors, production staff — you know the gaps in the market. This course shows you how to fill them profitably.
Have a product idea? This course gives you the design process, the margin framework, and the B2B sales system to turn it into a real business.
8 modules. 98 lessons.
Everything covered.
From finding the right product to designing it, building it, marketing it, selling it, and getting your website found on Google — nothing is left out. Every module includes a real-world backstory, full training, notes, questions, and plan ideas.
Identifying the right industrial product — and why designing it yourself is the single most important margin decision you'll make.
Briefing your fabricator, building your first product to your own design, and locking in a cost of goods that protects 70%+ margin.
Defining your target market, narrowing to a niche you can dominate, and validating real demand before you invest in scale.
Building your brand and creating all your own content — product photography, image optimisation, and copy that earns trust with B2B buyers.
Finding your first B2B customers, building a USP around your proprietary design, and closing sales without a marketing budget.
Fabricator relationships, stock management from home, packaging, freight, and protecting your margin through smart procurement.
Invoicing, payment terms, cash flow management, and the simple systems that keep a one-person business running reliably.
Building your own B2B website with optimised images and copy — plus the SEO that gets you found by buyers already searching for what you sell.
Extra video lessons added continuously based on student feedback.
3 AI bonus modules
included in every package
Three dedicated modules showing you exactly how to use Claude AI at every stage of building your business — so you implement faster, smarter, and with far less trial and error.
Use Claude AI to research your niche, validate market demand, and generate a fabricator-ready product design brief in a fraction of the time. Rob shows you exactly how he uses AI in his own product development process — combining 18 years of industrial expertise with AI precision.
Use Claude AI to write your product descriptions, optimise your images for SEO, and build your full website copy from scratch. Rob walks you through his exact content creation workflow — enhanced with AI tools that produce professional results without an agency or copywriter.
Use Claude AI to write your cold outreach emails, USP statement, homepage, and LinkedIn ad copy — all ready to put in front of real B2B buyers. Rob reviews and refines every AI output using his 18 years of sales experience so you launch with confidence, not guesswork.
All 3 AI bonus modules are included in every Copy Sell Build package at no extra cost.
You could spend years doing this alone.
Or you could buy 18 years of evidence for $297.
Consultant and coaching figures are indicative market rates. CSB is a self-directed education course.
Choose your
starting point
All packages include 8 business modules, 98 video lessons, 43 Word & PDF downloads, and all 3 AI bonus modules. Upgrade for a done-for-you website, extended training, and the AI-powered homepage upgrade.
- ✓8 modules with backstory, training, notes, questions & plan ideas
- ✓98 video lessons
- ✓43 downloads — Word & PDF
- ✓All 3 AI bonus modules included
- ✓Product design & fabricator brief framework
- ✓70% margin formula
- ✓Extra lessons added from student feedback
- ✓Lifetime access
- ✓Community group — feedback, questions, solutions & personal feedback from Rob
- ✓Everything in Foundation
- ✓Done-for-you website built for your business
- ✓Professional B2B layout & structure
- ✓Website management training
- ✓AI content workflow applied to your site
- ✓Community group — feedback, questions, solutions & personal feedback from Rob
- ✓Everything in Builder
- ✓Extended website ownership training
- ✓Image optimisation training for your site
- ✓Priority support access
- ✓Direct email support with Rob
- ✓Full AI implementation coaching
- ✓Never pay a web agency again
- ✓Community group — feedback, questions, solutions & personal feedback from Rob
- ✓Everything in Builder
- Personal intake — Rob gathers your details
- AI-powered homepage written for your exact niche
- Shaped by Rob's 18 years of B2B expertise
- Reviewed & refined before delivery
- Ready to publish & test your real market
- ✓Community group — feedback, questions, solutions & personal feedback from Rob
- ✓Everything in Complete
- ✓Direct email support with Rob
- Personal intake — Rob gathers your details
- AI-powered homepage written for your exact niche
- Shaped by Rob's 18 years of B2B expertise
- Reviewed & refined before delivery
- Ready to publish & test your real market
- ✓Community group — feedback, questions, solutions & personal feedback from Rob
- Requires Builder or Complete (website included)
- Personal intake — Rob gathers your details
- AI-powered homepage written for your exact niche
- Shaped by Rob's 18 years of B2B expertise
- Reviewed & refined before delivery
- Ready to publish & test your real market
Don't just launch.
Launch with a homepage
built for your market.
Most people don't start because they don't know if their idea will work. This upgrade answers that question before you spend months building.
I personally gather your business details, brief an AI system I use in my own business, and deliver a professionally reviewed homepage written specifically for your niche — ready to put in front of real customers from day one.
Available exclusively with the Builder or Complete package — both include your done-for-you website. Add the upgrade for $397.
- 1 You complete a detailed intake form — your product, target customer, competitive advantage, and tone
- 2 I review your answers personally — applying 18 years of B2B expertise and product design knowledge to shape the brief
- 3 Your homepage is written using AI — tailored to your specific niche, customer, and designed product offer
- 4 I review, refine, and deliver — a market-ready homepage you can publish and test immediately
18 years.
Own design.
Every product.
I'm not a business coach who teaches what they've read. I'm a manufacturer who teaches what I've built — product by product, customer by customer, for 18 years.
I design every product myself before briefing a fabricator. That decision — made in the first year — is why I've averaged 70% margin throughout. Nobody sells the same product for less because nobody makes the same product.
I create all my own content: product photography shot and edited in-house, every image optimised for web with correct naming and alt text, and all written copy drafted and published by me. I've never paid an agency, a photographer, or a copywriter.
I'm also a website designer and developer. Module 8 isn't outsourced knowledge — it's the exact system I've used to keep my business findable on Google for 18 years without paying for a single ad.
- ✓18 years running a home-based industrial B2B manufacturing business
- ✓Designs all products personally before briefing fabricators — 70% average product margin
- ✓Creates all content in-house — photography, image optimisation, and written copy
- ✓Website designer and developer — built and managed own business site since day one
- ✓Started at 48 with no investors, no business background, no startup capital
Have a question
before you enrol?
The business behind the course
Questions answered
Design it. Build it.
Sell it.
An 18-year home-based B2B manufacturing business — now a complete course. 8 modules, 98 video lessons, 43 downloads, 3 AI bonus modules, and a website option that gets you live and selling faster than any other business course available.
Earnings Disclaimer
The income figures, margin percentages, and business results referenced on this page reflect the personal experience of the course instructor over 18 years of operating Spillrite Pty Ltd. These results are not typical and are not a guarantee, promise, or prediction of what you will achieve. Individual results will vary based on your background, effort, experience, market conditions, and many other factors outside our control. Copy Sell Build provides education and information only — it is not financial, legal, or business advice. You are solely responsible for your own business decisions and outcomes.
Refund Policy Summary
The Copy Sell Build course comes with a 7-day satisfaction guarantee. If you have worked through the course material and are not satisfied, contact us within 7 days of purchase for a full refund. The Test Your Idea upgrade ($397) is non-refundable once your homepage has been delivered. Website setup services are non-refundable once work has commenced. For full terms see our Refund Policy.
Terms & Conditions Summary
By purchasing any Copy Sell Build product you agree to our full Terms & Conditions. All course content and materials are the intellectual property of Spillrite Pty Ltd and Rob Whittle. You may not reproduce, distribute, or resell course materials without written permission. Access is granted to the individual purchaser only. For full terms see our Terms & Conditions.
Advertising Compliance
This website complies with Google Ads policies regarding business education and training courses. No income claims are made as guarantees. All results referenced are based on the instructor's real 18-year business experience operating Spillrite Pty Ltd. This site does not make get-rich-quick promises or guarantees of specific financial outcomes. Course content is educational in nature and results will vary by individual.